Amazon Prime launched about a decade ago as a program that offered free 2-day shipping to frequent shoppers willing to fork over an annual $79 fee. Over the past few years Amazon has sweetened the deal by offering access to thousands of streaming TV shows and movies for no extra charge, as well as other perks including access to the Amazon Kindle Owners’ Lending Library, which lets you “borrow” up to an eBook a month.
But the $79 fee hasn’t budged… yet.
Update: And now it has. Starting March 20th, 2014, Amazon Prime costs $99 per year.
During an earnings call, Amazon’s Chief Financial Officer said the company is considering raising the price of Prime membership by around $20 to $40 per year. That means the price could go as high as $119.
Right now Amazon Prime is a pretty good deal for frequent shoppers who want free shipping, but it’s an even better deal for folks looking for an alternative to Netflix for streaming videos. At $79 per year, you get access to a large library of TV shows and movies for $6.58 per month which is over a buck cheaper than Netflix.
As an added bonus, you get free shipping when you order many physical goods from Amazon. But even if you never shop at Amazon, the deal’s pretty good (if you have a device that supports Amazon’s video streaming such as a Roku, Kindle Fire, or iPad… but not most Android phones or tablets). If the price goes up to $99 or $119, Netflix’ll be cheaper — but Netflix won’t foot the bill for shipping when you want to buy books, coffee pots, or laptops.
Are you an Amazon Prime subscriber? Would you still be one if the company raised the price of admission?