Normally when you want to surf the web, stream videos, or generally use the internet on an AT&T phone or tablet, it eats into your monthly data allotment. But AT&T has a new way to let you access online content without hitting your data cap: Sponsored Data.
It’s basically like a 1-800 number for the mobile web. When you access data from a participating service, AT&T will bill the provider instead of you.
For example, you might be able to view movie or game trailers, go to a mobile shopping site, or try out a new app, site, or service while the sponsoring company pays for your internet use.
AT&T says the service will be available for post-paid and session-paid customers with an active AT&T 4G HSPA+ and LTE plan for smartphones, tablets, or mobile hotspots.
On the one hand, this could all help you stretch your mobile data further. On the other hand, it’s not like you’re getting something for nothing — for the most part it’s likely that the only free content you’re going to get are from services that are essentially offering ads or promotions in hopes of getting you to spend more money.