Apple is getting into the streaming music service business with the launch of iTunes Radio. It’s a free service that lets you stream music from more than 200 stations. It’s sort Apple’s answer to Pandora.
You can access iTunes Radio on a Mac, PC, Apple TV device, or iPhone, iPod touch, or iPad. While the service is free, the music comes from Apple’s catalog of iTunes content, and you’ll be able to tap a button to buy any track you’re listening to.
Apple says iTunes Radio starts with curated stations based on genres, but the stations become more personal the more you use the service. It detects your preferences and tailors the station to your tastes.
On an iOS device, iTunes Radio works with Siri, so you can ask who’s playing a song, or ask your device to play more songs like the one you’re hearing, among other things.
Apple also plans to use iTunes Radio to premier new songs from artists, and offer live streams of special events.
This also happens to be the first streaming music service of its type with rights to the music of Led Zeppelin, so if you haven’t gotten your fix of Led Zeppelin in the last 30 years, I guess that might be a selling point.