Google has been testing a new feature that lets web apps send rich notifications to your web browser. Now rich notificaitons have graduated to the stable channel of Google Chrome, which means you could start to see more websites take advantage of the feature.
A handful of Google apps including Google Calendar have supported rich notifications for a while. For example, when you’ve got Google Calendar open in a browser tab and a scheduled appointment arrives, a pop-up notification lets you know.
But now there’s an API that will let web developers create their own notifications. For instance, you might be able to reply to a pop-up notification by tapping a button to send an email or make a voice call, tap a snooze button on an alarm, or perform some other action straight from the notification window.
Initially the rich notifications will only work in Chrome OS and on Windows computers running the latest stable version of the Chrome web browser. Ultimately this could make web apps feel a little more like native desktop apps.
via GigaOm
why is it rich?