Amazon introduced a new line of Kindle Fire tablets today, with starting prices ranging from $159 to $499. But there’s a slight catch.
Those are the prices for tablets with “special offers.”
Amazon has been using advertising to subsidize the price of its E Ink Kindle eBook readers since last year. But this is the first time the company is bringing ads tot he lock screen of its color Android-based tablets.
Since the ads will only show up on the lock screen, you’ll only see them when you tap the power button on your device. Once you slide to unlock, they’ll go away.
I’ve been using a Kindle Touch eReader with special offers for a while, and I don’t find them particularly offensive. In fact, I’ve found a few coupons I’ve actually used. But I suspect some folks may feel differently.
What do you think? Are you OK with ads on the lock screen if it means a starting price of $159? Or would you rather pay extra to have an ad-free experience?
Amazon will soon offer a way for customers that prefer an ad-less lock screen to pay to remove the ads.