Budget Android tablet maker E Fun has launched a new 7 inch tablet running Android 4.0 Ice Cream Sandwich. The E Fun Nextbook Premium 7SE is available now for $150.
But I’m not really sure why you’d buy it.
The tablet features an 800 x 480 pixel display, 4GB of storage, a front-facing 0.3MP camera, and a microSD card slot. It has an unspecified ARM Cortex-A8 single core processor, 512MB of memory, and 802.11n WiFI.
E Fun says you should get about 5 hours of battery life from the tablet.
It comes preloaded with Adobe Flash Player 11, the GetJar app store and B&N NOOK app for eBooks.
But here’s the thing — for the same price you could get a NOOK Color with a 7 inch, 1024 x 600 pixel display and 8GB of storage. Or for $20 more you could get a NOOK Tablet with a dual core ARM Cortex-A9 CPU.
Or $199 would get you a Google Nexus 7 with a quad-core NVIDIA Tegra 3 processor, 8GB of storage, Android 4.1 software, and access to the Google Play Store.
I get that it’s tough to make an inexpensive tablet stand out these days, thanks to Google, B&N, and Amazon. But if you can afford a $150 E Fun Nextbook Premium 7SE, you can probably afford a better tablet.
Device makers like E Fun either need to drop prices even lower… or find some other way to distinguish their products.