Motorola has shipped about 690 thousand XOOM tablets since launching the device in February. The company released its financial results for the latest quarter today and announced that 440 thousand tablets had shipped during the period. Add that to the 250 thousand units that Motorola shipped during the previous quarter, and it looks like the first tablet designed in partnership with Google to run the Android operating system is making small strides — but it still lives in the shadow of Apple’s iPad.

Motorola XOOMApple’s tablet sales are measured in the millions. Meanwhile, it seems like the XOOM is playing in a different ballpark, along with tablets such as the BlackBerry PlayBook. Research in Motion announced last month that around half a million units of that tablet had shipped so far this year.

It’s also worth keeping in mind that the number of tablets shipped doesn’t tell you how many have been purchased. Instead, this number shows how many units the manufacturer has sent to retail and wireless partners. We don’t know how many tablets are still sitting on store shelves waiting for someone to buy them.

On the other hand, while the XOOM isn’t close to catching up with the Apple iPad, Motorola’s smartphone sales are growing at a nice clip. During the second quarter of 2010 the company shipped 2.7 million smartphones. This year it shipped 4.4 million. Overal net revenue for the company was up 28 percent from the same period last year, although Motorola Mobility still had a operating loss of $31 million.

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3 replies on “Motorola: About 690,000 XOOM tablets shipped”

  1. IF they had a 1288×800 Pixel Qi screen, and Pixel Qi’s additional battery savings (basically the One Lap Top Per Child turn of the CPU power saving tech) then, that would make them better than APPLE by far.

    Side by side, any Pixel Qi screen kicks butt for anyone on the go and who wants to use the device without trying to find a shadow or go indoors.  Too bad the ZTE 7 inch device is not out by summer, where beach goers could take this with them and show their friends (that is how things are sold, not in the stores, but by friends saying HEY look at this, it’s cool).

  2. I got a Xoom when they dropped the price and I think it’s a pretty good tablet.  I mean all the android 3 tablets are basically the same thing with slightly different form and ports.  I wonder how the total of all android tablets are doing vs the iPad.  I’m sure still much less, but it will be interesting if it follows what happened with phones.

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