The Barnes & Noble NOOKcolor is a 7 inch color eBook reader that also happens to make a pretty decent Android tablet if you root it or install custom firmware. But soon you won’t need to do either of those things to enjoy third party apps on the tablet. Barnes & Noble plans to launch its own app store for the NOOKcolor, and the company has started accepting submissions for third party apps at nookdeveloper.barnesandnoble.com.
The book store offers a software developer kit for the NOOKcolor, and is particularly interested in apps that will appeal to people who bought the tablet primarily to read books. Barnes & Noble says reading-centric apps such as dictionary, thesaurus, or atlas apps are encouraged, as well as educational apps, travel aids, apps about hobbies such as cooking or gardening, and apps that can provide reading library states, note-taking, or other productivity features focused on reading and writing.
While the company is also looking for games, it appears Barnes & Noble envisions the NOOKcolor as a device for word, puzzle, card, trivia, and other casual games that might appeal to mainstream customers as opposed to hard-core first person shooters or racing games.
Of course, third party apps can make or break a platform, and I wouldn’t be shocked if Barnes & Noble starts out with reading-centric apps only to find out that there’s a demand for other types of apps as well.