Asus made a name for itself with its line of Eee PC netbooks, first introduced in 2007. But while netbooks have been a major part of the company’s lineup over the last few years, Asus is also focusing on higher priced notebooks and other products such as the recently announced line of Eee Pad and Eee Slate tablets.
That doesn’t mean netbooks are dead. Not by a long-shot. But according to Reuters and CNA, Asus doesn’t expect to see the same kind of growth in the netbook space in 2011 as it saw in the past few years. Asus is reportedly expecting to sell about 6 million netbooks this year, or about the same as it sold in 2010.
Asus didn’t introduce any new netbook models at CES this year, but the company is trying to build some buzz around the 10 inch Eee PC 1015PW “Sirocco” designer edition mini-laptop this week. The company is also expected to introduce new models with AMD Fusion chips soon, and updated netbooks with next-generation Intel Atom chips later this year. The recently launched Eee PC 1015PN with NVIDIA ION graphics and a dual core Atom N550 processor is also one of the more impressive netbooks I had a chance to review last year.
Update: DigiTimes says Asus will introduce 3 or 4 new Eee PC models this year, not including upgrades to existing models, with prices ranging between $399 and $599.