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Oh great, Asus gives us yet another official pronunciation for its name

12/18/2010 at 7:00 AM by Brad Linder 17 Comments

A few years ago when nobody had really heard of Asus, the folks who had just kind of assumed the company name was pronounced AY-suss. It turned out we were wrong, and company officials told us a few years go that it should be pronounced ah-SOOS.

So for the past three years or so, I’ve been posting YouTube videos where I dutifully refer to Eee PC netbooks and other products from the company as uh-SUSE products — despite the angry YouTube commenters who tell me I’m doing it wrong. Of course there will always be angry YouTube commenters around to say that, even if you post a video of how you tie your shoes, cross the street, or inhale and exhale. But in this case, it looks like they may be right: Asus has issued another edict, and this time the company says the brand name should be pronounced AY-soos.

In other words, it’s not quite the pronunciation we all assumed… and it’s not the one I and other journalists have been working with for the past few years. Great.

What’s more, the company says AY-suse is supposed to sound like the tail end of “pegasus.” It doesn’t.

Whatever. I think I’m just going to start referring to everything from Asus as “that new thing from the company that makes the Eee PC products.” At least I’m pretty sure I know how to pronounce those words.

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Javajolt
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Javajolt
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I have always pronounced it like pegasus and my clients know who or what I am referring too.

I would think the powers that be at the company who makes the Eee PC (kinda like the singer who use to be called Prince) would not care how you say their company name as long as you are talking (in a positive way) about them and their products.

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8 years ago
freedomtrain
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Plus, I don’t really think that you can expect much in the way of pronunciation when most people can’t even use words correctly. We might as well pronounce Asus as DELL since we seem to enjoy calling computers which aren’t tablets TABLETS. It’s quaint to think that Asus can remedy the general stupidity of today’s technology participant when they can’t even identify where the real problems are.

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8 years ago
MonkeyKing1969
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AY-suse? …Gesundheit!

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8 years ago
Jesse B Andersen
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Jesse B Andersen
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As long as you can easily type the name the pronunciation isn’t that important.

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8 years ago
LinuxLover
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LinuxLover
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I’ve been calling theme AY-suss for years, and that’s what I’ll continue to call them. What do you mean no one ever heard of them? I’ve been buying their products for around 10 years now.

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8 years ago
Michaelpaul
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Michaelpaul
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Problem with white people and Western countries is that they think they know it all and their way is the ONLY way. In Asia, everyone call it Ah Soos.

Reminds me of the fact when I studied in the UK, I ate my food (rice)with my hands. The white people said I was barbaric and uneducated. You see, they are so ignorant, they think the ONLY way to eat food is by fork and spoon.

During 9-11, I was abused by white people referring me as a Muslim terrorist. Again, just because your skin is dark, does not mean you are Muslim. They are so stupid, they don’t know there are other religions in the world like Hinduism and Buddism

In summary, white people are pretty stupid. Hear it from an Asian, white people do not know everything and your way of doing things and pronouncing is not the ONLY way.

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8 years ago
John Q. Public
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And you prove that Asians (if that’s what you really are) can be just as stupid and racist as any other group of people.

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8 years ago
CyberGusa
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CyberGusa
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What you state can be applied for humans in general, nothing special about having biased view by any one so called race. Having pre-conceptions and personal bias is just something we all have to deal with.

You also have to understand you too have personal bias and it’s not just other people.

Btw, I’m half Asian myself. So I know both sides and know that no one has a monopoly on having biased views!

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8 years ago
Faheydm
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I recall reading that when Hyundai was about to enter the North American car market, it surveyed folks in the USA and Canada about how they pronounced the company name. Hyundai adopted for North American advertising the pronunciation that people there imagined was correct.

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8 years ago
Cerfcanuck
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IIRC, when the Hyundai Pony was introduced to Canada in the early 1980s, the newspaper ads emphasized that “Hyundai” rhymed with “June day”. That pronunciation seems to have faded away.

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8 years ago
Jez
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Jez
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Ah, but is it said “e” “e” “e” or just “e”? If it is “e” is it a quick “e” or an elongated “eee”?

😉

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8 years ago
uberjew
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I’ve always pronounced it (h)ay-seuss(like Dr.).

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8 years ago
PePa
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Now I’ll definitely be calling it AY-suss again like we did more than 10 years ago; it just makes the most sense.

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8 years ago
Meerkat440
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Eeesus Christ!

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4 years ago

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