Starbucks also plans to launch a service called “Starbucks Digital Network” later this fall. The company will work with Yahoo! to provide Starbucks customers with free access to some paid sites such as the Wall Street Journal web site, as well as free downloads of “exclusive content and previews.”
In other words, Starbucks really wants to give you a reason to sit down and spend some time in their coffee shops. If you were planning on doing that anyway, then the new easier-to-access WiFi and the new content portal are nothing to complain about.