… the ads have almost nothing to do with the product. HP has launched a new TV ad for the HP Mini 1000 that could almost be an ad for a clothing store. Because the commercial shows more than half a dozen outfit changes, but only shows the netbook being advertised for a few seconds.
The gist is that you can use HP’s mini laptop with “big keys and a large screen” to chat with your friends, write blog posts, or keep up with the news on the go. Which is true. But I’m not sure I get the whole “I’m a total webaholic, so I gotta have a mini-notebook that’s really slim and light” bit. Because wouldn’t a cellphone do the trick for many people?
Anyway, you can watch the commercial for yourself after the break. Let me know wha tyou think? Am I wrong in thinking that an ad for a mini-notebook should probably spend a bit more time, I don’t know, showing off the machine?
via Eee-PC.de
Seems like a standard commercial to me. Yes it should spend more time on the actual product, but that seems to be the trend in commercials. =/
The goal of any ad is to make people want to buy one. This ad is directed at girls and young women. The actual computer is just as boring looking as every other netbook, so there’s no reason to emphasize it. Instead they are selling lifestyle and connectedness. I think that’s about right.
It is definitely a sign that Netbooks are starting to go mainstream though.
Someone ought to teach HP the basic rules of grammar too.
“An HP Mini”?
Did they not learn at school that one uses ‘an’ before a word starting with a vowel?
“A HP mini” muppets!
Actually I correct myself. It seems American English has different rules to that Standard English. A vowel sound is acceptable in the former not just a word beginning with one. However I am not sure which vowel sound is similar to ‘H’. Even that’s is stretching the rule.
Another gotcha –
“based on the full spelling of the word or number”
An 8. . .
An Hewlett. . .
An nitpick. . .
Thats one boring ad. I’d really like to see the product a lot more than it’s shown thats for sure.
Having ads with little detail about the product hasn’t seemed to slowed Apple down.
Funny, I thought netbooks went mainstream when a bunch of “news” websites filled with half-baked articles written by tech-wannabes and journalist-wannabes started popping up. You know, covering such important things as “recent unboxing videos” and thoughtful insights about packaging appearance and lamenting how 1GB of RAM just isn’t good enough. And who can ignore the attention paid to, yes, commercials about netbooks. It’s all very meta.
At least they didn’t try to be “funny” like the Lenovo guys in the Lenovo W700ds Ad 😉
Busy girl, stylin’ girl. The ad will attract the target buyer, a girl, who will want to know more about the computer in the commercial.