Liliputing » marketing

Dell’s gender neutral netbook portal — Less offensive, still “meh”

shoe — Sat, 23 May 2009 11:10:13 +0000

Kristin Shoemaker blogs at OStatic and Linux Librarian. She likes to take things apart and see if she can put them back together again in new and better ways. Earlier this month, Brad kindly asked me what I thought about Dell's "Della" site, a marketing campaign that was presumably designed to help women decide if a Dell Mini Netbook was...

Dell’s gender neutral netbook portal — Less offensive, still “meh” is a post from: Liliputing

Ain’t I a Woman? Della Markets Inspirons to Women

shoe — Mon, 11 May 2009 18:22:44 +0000

Kristin Shoemaker blogs at OStatic and Linux Librarian. She likes to take things apart and see if she can put them back together again in new and better ways. And she's not impressed with Dell's latest attempts to market netbooks toward women. Dell seems to have gotten itself in a gender bender. Fine, that's a bad play on words, but...

Ain’t I a Woman? Della Markets Inspirons to Women is a post from: Liliputing

Asus and MSI must use the same advertising company

Brad Linder — Fri, 16 May 2008 15:35:00 +0000

There's no question that the Asus Eee PC and the upcoming MSI Wind feature a superficial resemblance. They're both small, white laptops. But it turns out that's not the only thing they have in common. Both computers seem to make the same boy very very happy.The folks at Eee PC News.de noticed that MSI and Asus both sent out a...

Asus and MSI must use the same advertising company is a post from: Liliputing