marketing - Liliputing

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Dell’s gender neutral netbook portal — Less offensive, still “meh”

Kristin Shoemaker blogs at OStatic and Linux Librarian. She likes to take things apart and see if she can put them back together again in new and better ways. [/caption] Earlier this month, Brad kindly asked me what I thought about Dell’s “Della” site, a marketing campaign that was presumably designed to help women decide if a Dell Mini Netbook…

May 23rd, 2009, 7:10 am by shoe | 2 Comments

Ain’t I a Woman? Della Markets Inspirons to Women

Kristin Shoemaker blogs at OStatic and Linux Librarian. She likes to take things apart and see if she can put them back together again in new and better ways. And she’s not impressed with Dell’s latest attempts to market netbooks toward women. Dell seems to have gotten itself in a gender bender. Fine, that’s a bad play on words, but…

May 11th, 2009, 2:22 pm by shoe | 14 Comments

Asus and MSI must use the same advertising company

There’s no question that the Asus Eee PC and the upcoming MSI Wind feature a superficial resemblance. They’re both small, white laptops. But it turns out that’s not the only thing they have in common. Both computers seem to make the same boy very very happy.The folks at Eee PC News.de noticed that MSI and Asus both sent out a…

May 16th, 2008, 11:35 am by Brad Linder | 10 Comments