Lilbits (8-20-2014): Intel partners with Unity to court Android game developers

While most Android phones, tablets, and other devices are powered by ARM-based processors, there are a growing number of Android devices with Intel inside. After reviewing a few recent tablets with Intel Atom Bay Trail chips, I’m convinced that Intel has largely caught up with ARM in the mobile space: tablets like the Asus MeMO Pad 8 and Transformer Pad TF103C offer long battery life and speedy performance.

But while most Android apps can run on devices with Intel chips, Intel is at a disadvantage with some native apps that weren’t optimized for its chip architecture, since those apps have to run on a compatibility layer… so they don’t run as quickly as they could.

So Intel is trying to encourage app developers to create Android apps that are optimized for its chips. And as part of that effort, the company announced today that it’s partnering with Unity to let over 2.9 million registered developers use the popular 2D and 3D graphics engine to create native Android games and other apps optimized for Intel chips.


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  • CampGareth

    The humble bundle link points to the intel press release. :(

    • Brad Linder

      Whoops. Should work now!

  • Maventwo

    But will Intel ever be able to manufactoring SoC for $15?

    • CyberGusa

      Yes, but that’s not the only consideration… The entire device costs also factor and that’s something Intel has only recently started to seriously address by making it a lot easier for OEMs to source parts for their Intel based devices and thus help reduce total costs…

      While they’re soon start releasing the 14nm FAB updates that should further help reduce unit costs from the present 22nm FAB…