Chinese device maker Hisense recently launched two Android tablets in the US. The Hisense Sero 7 Pro is a $149 tablet designed to give the Google Nexus 7 a run for its money, while the $99 Hisense Sero 7 is… a lot less impressive (until you consider the price).
But it turns out component costs are so cheap these days that you can sell a halfway tablet for $99 and still make some money.
Chipworks tore apart the HiSense Sero 7 to see what makes it tick, and found about $50 worth of components under the hood.
Even when you take distribution and marketing costs into account, that leaves plenty of room for a healthy profit margin
The Hisense 7 inch tablets are available in the US exclusively from Walmart.
While the basic specifications for the tablets are written on the back of the box, the Chipworks teardown provides some more detailed specs:
- 1.6 GHz Rockchip RK3066 ARM Cortex-A9 dual core processor
- Mali 400 graphics
- 1GB of RAM (4 Hynix 256MB DRAM chips)
- 4GB of flash storage (also from Hynix)
The tablet has a 1024 x 600 pixel capacitive touchscreen display, a microSD card slot, and Android 4.1 software. It features a 3400mAh battery and a front-facing 0.3MP camera.
When you add the Ralink WiFi chip, Realtec audio chip, Freescale accelerometer, and other components, Chipworks figures there are about $50 worth of electronics in the Hisense Sero 7 tablet.