Companies have been showing off prototype eBook readers with color E Ink displays for a couple of years, but so far no devices with color E Ink displays have actually gone on sale. Now it looks like we should see the first in December.
E Ink displays have a few features that make them ideal for use in eBook readers. They rely on ambient light instead of a backlight, so they use less power than LCD displays. Even better, they can hold an image or text even after the power is turned off, so you only actually need to send power to the display when you’re turning pages.
On the other hand, color E Ink screens aren’t as bright as LCD or AMOLED displays, and the colors aren’t as vibrant. For an eBook Reader, that might not be a big deal, but there’s a reason we haven’t seen this type of display in laptop or tablet computers.
The Jetbook color is expected to sell for $350.