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The Notion Ink Adam Tablet is one of the most intriguing Android tablets on the horizon, thanks to its NVIDIA Tegra chipset, Google Android operating system, and optional Pixel Qi transflective display. While the Adam isn’t expected to launch until later this year, the folks at Notion Ink have already made it clear that they plan to offer their own custom software, app store, and catalog of magazines and other content for the tablet.

Of course, that sort of thing doesn’t happen without help from outside developers, and today Notion Ink sent out an email to hundreds of developers with a teaser for the company’s new “Genesis” project.

Aside from the biblical reference (Adam, Genesis… get it?) there’s not a lot of information about the new project yet. But the goal is clearly to encourage developers to write apps that take advantage of the powerful hardware in the Adam tablet, including the dual core processor multitouch display, and other features including the camera. Heck, I’d like to see some apps that acknowledge the fact that in high contrast mode the Pixel Qi display looks almost black and white, while in normal mode it’s a full color screen.

You can find out (a little) more at the Notion Ink blog.