Apple,Google,and Amazon which earlier used to compete in separate technology segments are now competing head to head with each other in Smartphones,Digital Ebooks,SAAS,Music Players etc. You can see the technology consolidation around five to ten major technology behemoths which are now straddling large parts of the the technology spectrum. Google is bringing its open source software to this Tablet Battle which it hopes will attract more developers while Apple brings it marketing strength and hardware/software integration which has made it a iconic success .While Google mostly hope to defends it “search” turf here , Apple is in it for both the hardware and software revs from the sale of these tablet devicies.Amazon which was flying high with Kindle will become an also-ran like Nokia has become in the smartphone segment.Read more at http://greenworldinvestor.com