Mini-notebooks account for 30% of consumer laptop sales in EMEA

idc-q4emeaResearch firm IDC says that 30% of “consumer portable” computer sold in the EMEA region in the fourth quarter of 2008 were mini-laptops. EMEA covers Europe, the Middle East and Africa. Overall, 3.6 million netbooks were sold in the region, accounting for 20% of overall notebook sales and an even higher percentage of consumer oriented devices.

4 out of 5 of those netbooks were sold in western Europe, where sales have been helped along by mobile carriers offering subsidized netbooks to customers who sign up for long term wireless broadband plans.

Acer and Asus are selling more netbooks in the region than all the other laptop makers combined. Acer has just over 30% of the market, while Asus has a 28% market share. THe next closest competitor is HP, which shipped 253,000 units to obtain 7% of the market share.

  • Linc (MonkeykIng)

    So basiclly where you'd actullly want to be counting what sells, Europe, Netbooks didn't just reprenet only 30% of “consumer portable” computesr sales, they repreneted A LOT MORE….yet nobody wanted to say that.

    So tell me if you take the Middle East and Africa out of this what % of “consumer portable” computers hat were netbooks in Europe?

  • Pingback: Little Twisty Passages « Simple Country Physicist()

  • Pingback: Sunday Stew « Simple Country Physicist()

  • Pingback: Top Ten Netbooks()

  • Notebooks

    Truly the demands for mobile computing has now reached at a very high level. The statistics above is a proof that most consumers opt for smaler and mobile computer over bulky yet powerful ones for daily use.

  • Pingback: Weekly Netbook Roundup 2/23 | UMPCPortal - Ultra Mobile Personal Computing()