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BenQ wants a bigger piece of the netbook pie

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benq-joybook-liteAcer and Asus may be the dominant forces in netbook sales today, but the netbook market is just a little over a year old. There’s plenty of time for some major shakeups. And BenQ isn’t even looking for a major shakeup, just a minor one. The company says it wants a 5% share of the netbook market in 2009.

In order to meet that goal, BenQ would have to ship about 350,000 netbooks worldwide next year, which will be a major feat, considering the company plans to ship 500,000 notebooks total, including netbooks and full sized notebooks.

BenQ launched its first netbook, the BenQ Joybook Lite U101 a few months ago. The mini-notebook has an Intel Atom CPU, 1GB of RAM, Bluetooth, 802.11b/g WiFi and an optional 3.5G HSUPA modem. It’s also built to to withstand a fall of 2.5 feet or the pressure of being stood upon.

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Posted on Monday, December 8th, 2008, 4:52 pm by Brad Linder




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