Asus may have created the netbook category with the launch of the Eee PC 701 last October. But competitor Acer says it will ship more netbooks this year than Asus. PC World reports that Acer expects to ship nearly 6 million Acer Aspire One netbooks by the end of 2008, while Asus is estimating shipments of about 5 million units.
One key to Acer’s success is clearly the fact that Acer is a larger company with better name recognition among consumers. Up until last year, Asus was best known as a motherboard maker. Which is to say they weren’t particularly well known at all outside of computer geek circles.
Acer has also done a good job of making its netbooks available in retail stores like Best Buy and Circuit City. Asus products are starting to appear in bricks and mortar stores as well, but Acer already had relationships with those retail channels.
Of course, 5 million Eee PC unit shipped is still a pretty impressive feat – especially considering the fact that this market didn’t even exist a bit over a year ago.