Despite all evidence to the contrary, AMD’s head of marketing says the company is not working on a low-cost, low-power chip for the netbook market.
That doesn’t mean that AMD isn’t looking at cheap, low power chips for general use, but the chief marketing officer Nigel Dessau told eWeek that the company is not planning to make a chip for ultraportables like the Asus Eee PC, MSI Wind, or Acer Aspire One. Not yet anyway.
Dessau says AMD is keeping an eye on the low cost laptop space, but as a relatively small company AMD has decided to focus on its strength: providing high performance chips. That leaves the market to Intel and VIA, with the occasional entry from other chip makers like Ingenic.
