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This commercial is just so wrong on so many levels. Here’s my best guess at the marketing discussion that led to this commercial:

“OK team, we’ve got this new laptop to promote. It’s small and the target market is kids. You know, like cigarettes.”

“Great, well boys like computers, why don’t we put a boy in the commercial?”

“Sounds great! What else you got?”

“Well women don’t like computers, and they’re big old meanies, so why don’t we make a mom into the villain?”

“Perfect! But if there’s a villain, there needs to be a hero.”

“Right, right… how about if the dad sneaks the tiny computer into the kid’s room when he should be sleeping, and since it looks a bit like a book, when the mom comes to check up on them, he pretends to be reading. After all, she’s a woman so there’s no way she’d be able to tell the difference between a book and a computer turned sideways. After all, he probably spent $400 on the thing without telling her anyway, right?”

“Boys, I think we have ourselves a winning ad spot!”

Or something like that.